I'm Dan Wiseman — founder of The Detective Society. I work with game makers on the design, tech, and business operations behind unforgettable experiences.
Most projects mix design, tech, and the operational side of getting a real game in front of real players.
Core loops, pacing, clue structures, branching narratives, worldbuilding, and quest design — plus content generation when you need it. I help you build mechanics and stories that hold up to a hundred playtests and a thousand players.
Hands-on advisory across product, ops, market research, and strategy — from "is this idea any good?" to "how do we scale this?"
A plug-in chatbot platform built specifically for mystery games — let players interrogate suspects, message informants, or chat with characters in a way that actually feels fun.
Game-specific microsites, narrative landing pages, and storefronts. Designed, built, and hosted so you can focus on the story.
Bespoke input devices and digital interfaces — fingerprint scanners, password panels, evidence boards — that turn a puzzle into a moment.
Structured playtesting programmes with the right testers, the right questions, and reports you can actually act on.
Sourcing, prototyping, and production runs. Get a game from PDF to printed-and-packed without nasty surprises.
Stand strategy, demo design, lead capture, follow-up — or hand it over and we'll run your entire show for you. Turn UK Games Expo or Essen from a hopeful booking into real ROI.
Shopify storefronts, Amazon, fulfilment partners, tax, shipping, returns. The unsexy infrastructure that decides whether a great game becomes a great business.
The businesses and projects I've founded and run.
Founder. Website design and digital marketing agency. 2009 – present
Co-Founder. Immersive puzzle games company. 2020 – present
Hobby project developing a retro RPG for Windows. 2019 – present
Indie games brand making prototypes for new retro-styled games. 2017 – present
Gaming blog. 2014 – 2018
A snapshot of recent collaborations across tabletop, digital, and live experiences. For more recent work, click here.
Founded and scaled a detective game series with players in 40+ countries — from a single prototype into a full product, brand, and operation. Pitched on BBC's Dragons' Den; raised £215,000+ across four Kickstarter campaigns.
thedetectivesociety.com →Helped a climate-change escape room start-up productise their concepts, refine the game design, and prepare a sales strategy. The project was funded by the Mayor of London and was successfully awarded grant funding.
immergency.co →Worked with a Swiss medical company to design an escape room game built to better engage young doctors with medical research. The game went live and was highly reviewed by participants and the client.
Game design consultancy on Loco Parentis for Lung Theatre's "How To Build A Family" campaign — translating heavy real-world themes into a playable, emotionally resonant game experience.
View project →Pitch refinement, practice, and mentoring for an indie video game studio building educational games — getting their story tight and their numbers tighter for investor and publisher conversations.
brainsparkgames.com →Helped Kaleider — a Devon-based arts studio — bring their card game Absurdable to market. Game design support, exhibiting at game expos, and commercial strategy for the launch.
View on LinkedIn →A few words from studios, founders, and creators I've worked with.
The makers have gone to great lengths to create an immersive, winding story that interacts on so many different platforms.
Dan's combined knowledge of marketing & sales, games mechanics, immersive theatre/experiences, made him look at my case from different lenses and always brought great insights.
Extremely professional and always provide detailed information quickly. I wouldn't hesitate to recommend Dan and his team to anyone. Looking forward to more projects running as smoothly as my last few.
Whether you're sketching the first prototype or scaling a Kickstarter hit — share your project with me. No pitch, no pressure. Just an introduction to what you're building so I can see where I might help.
Contact me →